Covenco Shares Data Resiliency Insights at VeeamON San Diego, Featured in CRN Interview

Banbury, UK – 1^st May 2025 – Covenco recently brought its data resiliency expertise to the global stage at the VeeamON conference, held this April in San Diego, California. As a leading Veeam Platinum Partner and an active member of the Veeam Council, Covenco’s presence underscored its commitment to leveraging cutting-edge data protection and cyber resilience solutions for its clients.

A significant highlight of the event was an exclusive interview featuring Covenco’s Gurdip Sohal, Director of Sales responsible for Data Resiliency, with Paul Ferretti of the leading UK channel publication, CRN (ChannelWeb.co.uk). The discussion formed part of CRN’s coverage focusing on reactions from key British Veeam channel partners to the major announcements and updates revealed during VeeamON.

Alongside other leading European Veeam partners, Gurdip provided insights into how innovations surrounding Veeam Data Cloud, Cyber Resilience Advancements, and Veeam’s Roadmap Developments are set to impact channel firms and customers across the UK. You can read more insights from UK partners in the full CRN article here.

Expert Insights on Veeam’s Innovations

During the CRN interview, Gurdip shared his key takeaways from VeeamON, emphasising the opportunities presented by Veeam’s evolving portfolio.

“As a service provider and reseller, the new options from Veeam expand how we can go to market and what we can offer customers,” Gurdip stated. He highlighted the introduction of Backup for Salesforce through Veeam Data Cloud as an “essential addition” and stressed the importance of forward planning: “Roadmap visibility is always key for me… I like to stay ahead so we can advise our customers and show them their investment in Veeam is future proof.”

From a partner perspective, Gurdip noted the strong synergy between Covenco’s focus and Veeam’s strategic direction. “We specialise in data protection, and Veeam’s focus on cyber resilience and continuous innovation aligns well with our mission,” he explained. “It’s not just about backup; it’s about stopping bad actors before they get into the data. Veeam’s doing a great job there.”

The Crucial Role of Partnership and Expertise

Gurdip also echoed sentiments shared by Veeam CEO, Anand Eswaran, regarding the importance of implementation and expertise alongside technology. Commenting on the idea that resilience requires more than just technology, he agreed wholeheartedly: “Tech is one part, but you need a deep understanding of the customer’s environment; their challenges, their ecosystem… Our job is to apply Veeam’s tools to real-world pain points and show customers the value. That’s where trust is built.”

He further elaborated on the partnership dynamic: “Technology alone definitely isn’t enough; customers need the skills and expertise we bring to deploy it properly and get value from it… That trust is built on reliability, good delivery, and understanding customer problems.”

Leveraging Veeam’s Strategy for Customer Success

Discussing Veeam’s current strategy, Gurdip noted its positive impact on Covenco’s ability to serve diverse customer needs. “Veeam’s cloud-first and SaaS-focused strategy is great for our reseller business, it gives customers a direct, vendor-managed option,” he said. “And for those needing a white-glove service, our service provider arm can deliver that. Veeam giving us both models – DIY and partner-led – is a win, it gives us more ways to serve customers.”

Covenco’s active participation in VeeamON San Diego 2025, highlighted by Gurdip Sohal’s insightful contributions, reinforces our position as a leading expert in data resiliency and a trusted, highly-aligned Veeam Platinum partner. We remain committed to leveraging Veeam’s innovative platform to deliver robust, future-proof data protection and cyber resilience solutions tailored to our clients’ unique needs.

About Covenco

Covenco connects data management services with IT hardware supply and support. With over 35 years of experience in the IT industry, our team offers a reliable source of expertise for Business Owners, IT Managers and Data Centre Administrators.

Covenco supports businesses with world-class data protection, backup, and disaster recovery services. Our UK data centres host over two Petabytes of customer data under management at any time, and we are fully ISO27001 accredited for data security.

Contact:

Gudip Sohal,
Director of Sales (Data Resiliency), Covenco Ltd.
[email protected]

For Press coverage:
David Jerram, Director of Marketing, Covenco Ltd.
[email protected]